“Every design should be beautiful, versatile and comfortable… allowing the individual to express unique personal style with that extra edge.” Bez Ambar
Bez Ambar is the most important diamond jewelry designer of our time. During the past 30 years, he has revolutionized the industry by inventing two new cuts of diamonds and creating new ways to set them. His Quadrillion, a square shape with the brilliance of a round diamond, was the original princess cut stone. Bez invented invisible setting to take advantage of the clean edges of his new diamond and was also the first designer to perfect micro-pavé setting. His newest diamond cut, the Blaze, is further proof of his genius.
Bez Ambar started his career as an artist from an early age, studying painting and sculpture in London. He applies his classical artistic training to all his designs, substituting gold for his canvas and using diamonds as his palette.
In 1979 Bez invented what we now know as the modern princess cut.
In 1980 after encountering a tough cliental of designers and retailers who did not know what to do with this new stone, Bez founded Ambar Diamonds and began designing his own jewelry.
Under the trademark name Quadrillion, Bez created one of the most innovative and influential jewelry lines of the twenty first century.
He Realized that the greatest advantage of a square shape diamond compared to a round one is their ability to sit flush, one against the other, creating an illusion of unbroken brilliance. With this idea in mind Bez set out to find a new method of setting square diamonds seamlessly side by side. After much trial and error Bez created the first piece of prong-less, border-less diamond jewelry, and coined the term ‘invisible setting’.
With the success of invisible setting for square diamonds, Bez turned his attention to round diamonds. Seeking to create a facade of pure diamond brilliance, unobstructed by prongs or metal channels, Bez adapted his technique to round diamonds calling this new form of invisible setting ‘Boundless’.
After decades of pondering the world’s most valuable stones, Bez realized that the most unique quality of a diamond is how it breaks the light. This realization lead to a drastic departure from traditional diamond cutting. To highlight a diamond’s ability to bend and refract light, Bez designed a cut with fewer, larger facets. Bigger facets result in more fire. He called it The blaze cut. The Blaze cut has only 13 main facets, while most cuts have over 50, which means that the blaze cut produces bursts of vivid colors many times larger than any other diamond cut.
From the inventor of the Princess cut and the Quadrillion cut comes a dramatic departure from traditional notions of a diamonds visual properties: fire, scintillation, and brilliance.
Fire is the flashes of color, scintillation is the play between black and white, and brilliance is the brightness. While other cuts have focused on scintillation and brilliance, Bez Realized that prismatic fire is what gives a diamond it’s life.
The most unique quality of a diamond is how it breaks the light, so to highlight this he designed a cut with fewer, larger facets. Bigger facets result in more fire. Correct angles keep the stone white and brilliant.
A flash of fire can only be as big as the facet that creates it. The Blaze cut has seventeen facets, while most cuts have over fifty facets. This means the Blaze cut produces bursts of vivid colors five times larger than any other diamond cut. The Blaze cut maximizes a diamond’s natural fire on every facet.
|Several De Beers International award|